Google Shopping Promotions is an online advertising program that aims to optimize conversions and sales for sellers through the use of Google properties. It is a tool made available by Google to help businesses get more customers through their website. This guide will provide you with practical tips on how to make the most out of this program.
Definition of Google Merchant Center Promotion?
Merchant Center Promotions appear in the search results as clickable special offers within the shopping ad box. They allow you to offer deals on your website with up to 60 characters of content to help you differentiate from the crowd. You can add a “Special Offer” button to your ad, as well as an extra (60) characters encourage potential customers to check out your websites and increase conversion. If you’re in executing a site-wide campaign, these special deals can apply to the individual product display in the ad, or to your entire site (Usually, a coupon code is required).
Below Steps, you should follow to create your Google shopping promotion
Step 1: First you need to login to your google merchant center then you need to go to the manage program and need to enable promotions features.
Step 2: under the marketing section you can find the promotion section. Then you need to click on blue + sign
Step 3: In this steps you have to add all information regards to your promotion that you want to run for google shopping.
Google provides 4 types of google shopping promotion
1. Amount off
2. Percent off
3. Free gift
4. Free shipping
We want to run a percentage off promotion for the reason we choose the percent off option. You can choose whatever you want.
Step 4: After completing the process you need to create a promotion feed for those times that you want to provide special offers. After completing the process. The campaign will be under review for 48-72 hours and google review your items and coupon code that you created for the promotion. After the review, you can see your promotion is live on google.
Analysis on CTR, Conversion Rate, and AOV (Average Order Value)
We looked at the performance statistics for one of our highest-spending e-commerce accounts and discovered that promotions helped drive significant revenue growth. We recently conducted a 6-day (25 percent discount site-wide) deal (Monday-Saturday). We compared the performance of Shopping ads for the Monday-Saturday offer period to the previous week’s Monday-Saturday promo period when there were no active promotions. We were able to explain performance differences due to weekdays by maintaining a steady weekday. The outcomes are listed below.